Clear: Materials

Are you struggling to come up with a brochure that clearly explains acetylcholinesterase? Health materials are hard to write – and read. After all, who among us hasn’t been stumped by a complex medical form or a health insurance application only a lawyer could interpret? Though one in five American adults reads at a 5^th grade level or below, most health information is written at the 12^th grade level and above. Let us show you easy-to-use techniques that will make your print materials easier to understand. Our trainers, among the best plain language experts in the country, will show you reliable strategies to improve your forms, marketing pieces and patient information documents. Through this interactive session, we will help you avoid ever again saddling your clients with an unreadable gray manifesto!

You will learn:

How to identify and write to your audience
Why plain language is not about “dumbing things down”
Techniques that allow your clients to find what they need
How to use simple language and common analogies
To practice your new skills on your own documents

Please fill out the form below to schedule a training.